Marketing/Lead Generation

Overview

Marketing is about making a promise, building a relationship, and creating long term value. Doing this allows your business to grow sustainably and with the focus needed for incremental and systematic improvement.

Objective:   To give you a better understanding of the relational aspects of marketing.

Cash Follows Clarity – Be Clear

Many approaches to sales are flawed from the beginning because they do not follow ONE simple ratio: Benefit, Advantage, Feature. 95% of your message should be about the Benefit to the customer, in THEIR words!!! 4% should be about the advantage your product or service provides. And 1% should be about the features or the technical aspects. (these are not scientific percentages…think of them as “emotional” percentages!)